Jenna Meek is a British entrepreneur who has built a significant career in the beauty industry. At 33 years old, she is the CEO and co-founder of the rapidly growing brand REFY and a former guest investor on the BBC programme Dragons’ Den. Her journey from a bedroom startup to a multi-million-pound enterprise is a notable example of modern direct-to-consumer brand building.
Born in Bishop Auckland in the North East of England, Meek launched her first business while still in her early twenties. Her second venture, REFY, co-founded with influencer Jess Hunt, has become a major player in the minimalist beauty market. Her success has earned her a place on the Forbes 30 Under 30 list.
This profile examines her career trajectory, her net worth, the companies she has founded, and her role on Dragons’ Den, based on verifiable public information and reporting.
Who Is Jenna Meek? A Biography of the Serial Entrepreneur
Jenna Meek first gained attention as the founder of The Gypsy Shrine, a festival and lifestyle beauty brand she started from her bedroom. She later transitioned to the mass market with REFY, a brand focused on “effortless” beauty products. Her career is defined by two distinct brand identities and a successful exit from her first company.
Key Facts About Jenna Meek
- Born: 1992 (age 33 as of 2025)
- Known For: Founder of The Gypsy Shrine (Shrine) & Co-Founder/CEO of REFY Beauty
- Notable Role: Guest Dragon on BBC’s Dragons’ Den (Series 23, 2026)
- Education: Manchester Metropolitan University
- Social Media: Instagram: @jenna_su
Key Insights
- Jenna Meek founded two distinct beauty brands: Shrine (bohemian festival style) and REFY (minimalist clean beauty).
- She successfully exited her first brand, Shrine, in 2024, remaining as a consultant.
- Her net worth is estimated by several industry sources to be between £52 million and £53 million as of 2025.
- She appeared as a guest Dragon on Dragons’ Den in 2026, marking a shift from founder to investor.
- She holds a degree in International Fashion Marketing from Manchester Metropolitan University.
- She worked as a product developer for luxury brands Burberry and Hugo Boss early in her career.
- She was named to the Forbes 30 Under 30 list in 2022.
Biographical Snapshot
| Attribute | Detail |
|---|---|
| Full Name | Jenna Meek |
| Date of Birth | 1992 (exact date not publicly disclosed) |
| Age (2025) | 33 years old |
| Birthplace | Bishop Auckland, North East England |
| Education | St John’s Catholic School; Manchester Metropolitan University |
| First Company | The Gypsy Shrine (founded 2016, later Shrine) |
| Current Company | REFY Beauty (Co-Founder & CEO) |
| TV Appearance | Dragons’ Den, Guest Dragon (Series 23, 2026) |
| Notable Award | Forbes 30 Under 30 (2022); The Sunday Times Beauty Rich List |
What Companies Did Jenna Meek Found? (Shrine & REFY)
Jenna Meek’s career is built on two primary ventures: Shrine (originally The Gypsy Shrine) and REFY Beauty. Both brands occupy different niches within the beauty market, illustrating her ability to identify and capture specific consumer trends.
Shrine: The First Venture
Meek founded The Gypsy Shrine in 2016 at the age of 20. The brand quickly grew into a global festival beauty name, known for its glitter and body products. It secured pop-up locations at major events like Coachella and was stocked in retailers such as Topshop. The brand later rebranded to simply “Shrine.” In 2024, Meek sold Shrine and exited the company, though she reportedly remained on as a consultant for brand development. The sale price was not publicly disclosed.
REFY Beauty: The Second Success
In November 2020, Meek co-founded REFY Beauty with influencer Jess Hunt. The brand’s philosophy is centered on “effortless” beauty with a minimalist, clean product line. REFY has experienced rapid growth, reporting annual revenue of over £40 million. The brand is valued at approximately £50 million and has sold over 2.5 million products. Its direct-to-consumer model has allowed it to build a dedicated following, particularly on social media. REFY’s official website details its current product range.
Shrine was a bohemian, festival-focused lifestyle brand, while REFY is a minimalist, clean beauty brand targeting a wider, everyday consumer base. This reflects a significant strategic shift from niche influencer-led marketing to mass-market direct-to-consumer sales.
What Is Jenna Meek’s Net Worth in 2025?
Jenna Meek’s net worth is a subject of significant public interest, but it is important to note that an official figure does not exist. All published estimates are based on industry analysis, reported revenue, and public valuations.
Multiple media outlets, including The Mirror and The Independent, have reported an estimated net worth between £52 million and £53 million as of 2025. This figure is largely attributed to the success and high valuation of REFY Beauty, as well as the proceeds from the sale of Shrine. The brand’s annual revenue of over £40 million and its valuation of approximately £50 million are the primary drivers of this wealth estimate.
No official or audited statement from Jenna Meek or REFY confirms a specific net worth. All figures, including the £52–£53 million estimate, are speculative calculations based on public business performance data.
Who Is Jenna Meek’s Husband? Personal Life and Family
Jenna Meek maintains a relatively private personal life. According to her Wikipedia entry and other biographical sources, she married her long-term boyfriend in July 2021. However, she has not publicly disclosed her husband’s name.
Meek is a mother to young children. She is known to reside in Manchester, where her company, REFY, is based. Information about her parents is not publicly available, and they are not identified as public figures.
In an era of public entrepreneurship, Jenna Meek has chosen to keep her spouse and the specific details of her family life out of the public eye. This is a conscious decision that is respected in most professional biographies.
When Was Jenna Meek on Dragons’ Den? Her Role as a Guest Dragon
Jenna Meek appeared as a guest Dragon on the BBC’s Dragons’ Den during Series 23 in 2026. Her role on the show marked a significant milestone, transitioning from a founder seeking investment to an investor evaluating new businesses.
Her position on the panel provided a unique perspective, as she was one of the younger guest Dragons and a female entrepreneur who had recently exited a major company. Her appearance underscored the growing trend of successful founders from the direct-to-consumer space entering mainstream business media. The BBC’s official profile for her on the Dragons’ Den website confirms her participation.
Where Can You Find Jenna Meek’s Wikipedia Page and Instagram?
For a comprehensive, encyclopedic overview of Jenna Meek’s career, the Wikipedia page for Jenna Meek is the most authoritative source. It is regularly updated with verified biographical details, including her education, company timelines, and media appearances.
For professional and personal updates, her primary social media presence is on Instagram, where she uses the handle @jenna_su. Her LinkedIn profile also provides a professional overview of her career history and education at Manchester Metropolitan University.
Jenna Meek’s Career Timeline
- 1992: Born in Bishop Auckland, UK.
- ~2010–2014: Attended Manchester Metropolitan University, studying International Fashion Marketing.
- ~2014–2016: Worked as a product developer for Burberry, Hugo Boss, and Emeliia Wickstead.
- 2016: Founded The Gypsy Shrine (later rebranded to Shrine).
- ~2018–2020: The Gypsy Shrine gains international traction, securing pop-ups at Coachella and stock in Topshop.
- November 2020: Co-founded REFY Beauty with Jess Hunt.
- 2022: Named to the Forbes 30 Under 30 list.
- 2024: Sold Shrine and exited the company, remaining as a consultant.
- 2026: Appeared as a guest Dragon on BBC’s Dragons’ Den (Series 23).
What Is Confirmed and What Remains Unclear?
| Established Information | Information That Remains Unclear |
|---|---|
| Jenna Meek was born in 1992. | Exact date of birth is not public. |
| She founded The Gypsy Shrine (Shrine) and sold it in 2024. | The exact sale price of Shrine is not public. |
| She is CEO and Co-Founder of REFY Beauty. | Net worth figures are all speculative; no official disclosure exists. |
| She appeared on Dragons’ Den as a guest Dragon. | Husband’s name and marital status are not officially confirmed in biographies. |
| She studied at Manchester Metropolitan University. | Parents’ identities and professions are unknown. |
The Rise of a UK Beauty Founder
Jenna Meek’s career is a case study in the modern direct-to-consumer beauty space. She successfully navigated the transition from a niche, influencer-led festival brand (Shrine) to a mass-market, venture-backed brand (REFY). Her ability to build a brand, exit it profitably, and then launch a second, even larger venture is a rare achievement.
Her role on Dragons’ Den also reflects a broader industry trend: the pipeline of successful online entrepreneurs moving into traditional media and investment roles. It situates her within a generation of founders who built their companies on social media and now hold significant influence in the broader business landscape.
For more profiles of successful British businesswomen, you can read the biography of Catherine Southon – Biography, Career, and Personal Life or learn about Emma Jones – Biography, Career and Common Questions Answered.
Sources and Quotes
Jenna Meek founded The Gypsy Shrine in 2016, rebranded to Shrine, and sold it in 2024. She then co-founded REFY Beauty, now a major direct-to-consumer cosmetics brand.
— Adapted from Wikipedia and The Mirror reports.
Her appearance on Dragons’ Den marks a significant moment in her career, transitioning from a serial entrepreneur to an investor on one of the UK’s most prominent business shows.
— The Independent, citing her role as a guest Dragon.
Summary: The Future Outlook
As of 2025, Jenna Meek remains fully focused on leading and scaling REFY Beauty. The brand’s future may involve new product launches, retail expansion, or international growth. While she has successfully sold one major brand, there is no public indication of another imminent launch or sale. Her continued media presence, including potential returns to Dragons’ Den and speaking engagements, seems likely as she builds her profile as an investor and established entrepreneur.
Frequently Asked Questions
Is Jenna Meek married?
Jenna Meek married her long-term boyfriend in July 2021, but has not publicly confirmed her husband’s name.
How much is Jenna Meek worth in 2025?
No official figure exists. Industry estimates place her net worth between £52 million and £53 million, based on REFY’s success and the Shrine sale.
What is the difference between The Gypsy Shrine and REFY?
The Gypsy Shrine (Shrine) was a bohemian festival beauty brand sold in 2024. REFY is a minimalist, clean beauty brand co-founded by Meek in 2020.
Where can I find the official Jenna Meek Wikipedia page?
The official Wikipedia page is available at en.wikipedia.org/wiki/Jenna_Meek. It is a comprehensive biographical source.
Did Jenna Meek go to university?
Yes. She attended Manchester Metropolitan University, where she earned a degree in International Fashion Marketing.
When was Jenna Meek on Dragons’ Den?
She appeared as a guest Dragon in Series 23 of the show, which aired in 2026.
What is Jenna Meek’s Instagram handle?
Her Instagram handle is @jenna_su.
Who are Jenna Meek’s parents?
Her parents are not publicly identified and are not known to be public figures.
How many children does Jenna Meek have?
She is a mother to young children, though the exact number has not been publicly detailed.
James Sutton is Senior Reporter at PlaylisterUK.co.uk, covering breaking music and entertainment stories across the UK.